We wanted to add more to the game, but at some point you have to pull back on your urge to tack on more things. So from that standpoint ADR is done.
If your rank is low, release, and release often. Don't sweat the reviews (use them as a means to gain feedback from the people who've downloaded the game). You can also make your app free for a couple of days which will bring in new eyes (you lose your rank if you do that, so just be aware).
As for being a top ranked app (and in my case, a top ranked app that lives and dies by its reviews), I really can't release a new version unless I add something that significantly increases end user engagement.
For example: v1.5 of the game hit the number one spot, and dropped to #2 18 days later. The moment it dropped I released v1.6 of the game which added developer commentary from me and Michael. We went back to #1 for 2 days after a week long slump. That being said, I compared numbers after the fact and our review conversion rates only increased by ~0.2%.
If your rank is low, release, and release often. Don't sweat the reviews (use them as a means to gain feedback from the people who've downloaded the game). You can also make your app free for a couple of days which will bring in new eyes (you lose your rank if you do that, so just be aware).
As for being a top ranked app (and in my case, a top ranked app that lives and dies by its reviews), I really can't release a new version unless I add something that significantly increases end user engagement.
For example: v1.5 of the game hit the number one spot, and dropped to #2 18 days later. The moment it dropped I released v1.6 of the game which added developer commentary from me and Michael. We went back to #1 for 2 days after a week long slump. That being said, I compared numbers after the fact and our review conversion rates only increased by ~0.2%.
Full write up here: http://amirrajan.net/a-dark-room/#secondwind