Also what about non processed food ? I react very differently to raw vegies from anything with additional stuff (even simple sauce). It turns the food into a pleasure instead of a need and the additives sugarcoat-trick my brain into eating more.

The above is from Michael Pollan. The "Eat Food" refers to eat real food that is identifiable as such. Basically if it has over 4 ingredients listed on the label, its probably not "real food".