Outreach doesn't have to mean "we posted the job description at SWE," but it can mean "we are going to post the job description in more places than just the forums where current employees hang out."
It's silly to say "but our ad doesn't say anything about gender" -- of course it doesn't.
And if no women are applying, there are probably other groups of developers whom you are totally missing out on as well.
Try the following thought experiment: imagine there is a qualified candidate that you want on your team, and they see your job posting for the first time. What are you putting in your posting make sure that this person applies, and what is in your interview process to make sure this person gets accepted and encouraged to come on board?
It's silly to say "but our ad doesn't say anything about gender" -- of course it doesn't.
And if no women are applying, there are probably other groups of developers whom you are totally missing out on as well.
Try the following thought experiment: imagine there is a qualified candidate that you want on your team, and they see your job posting for the first time. What are you putting in your posting make sure that this person applies, and what is in your interview process to make sure this person gets accepted and encouraged to come on board?