I was under the impression Keurig made that move after the patent on the cups expired. I use an Eko Brew refillable k-cup replacement and will not be buying the 2.0 should this old one fail. I never thought they sold the coffee makers at a loss, I do remember rumors of a seven cent fee per k-cup.

I do not mind DRM on items I am renting and am expected to return, however if I make a purchase where there is no understanding it is to be returned for refund of deposit or the like it should not have DRM.