The prime directive of a business is to serve the interests of its owners. That usually requires making money at some level, but making money itself may not be the prime directive. It's true that if a company is publicly traded, widely held, or principally owned by investors who choose it based on potential financial returns, the shared interests of its owners are likely to be limited to making money, but that isn't true of all businesses.
> The prime directive of a business is to serve the interests of its owners. That usually requires making money at some level, but making money itself may not be the prime directive.
And this is certainly true of some businesses. A few businesses. And they're fantastic to work for. But they're very rare in my (admittedly) limited experience.
