Well, to some it is a bad thing. Then again, we do all have our own opinions. And we, as a society, have not yet achieved consensus/agreement on whether socialism is good/bad.

the zuckerberg variation might be even more totalitarian like the ones before! The STASI would have loved facebook for what it is.

Objectively it causes harm, far more so than it brings benefits. Hence it is, objectively, bad.