Some companies minimize advertising budget but manage do do very well. Patagonia...

		systemtheory on March 28, 2015 \| parent \| context \| favorite \| on: Ikea's flat-pack refugee shelter is entering produ... Some companies minimize advertising budget but manage do do very well. Patagonia spends less than 1% of sales on advertising. (http://www.bain.com/publications/articles/brand-strategy-tha...)