How does it screw them? Is the gov't requiring people to use it?
As far as I can tell you can decide if you think the price/convenience tradeoff works for you.
As it stands right now, when I go to get replacement razor blades from Amazon, I don't price compare anyways. I know what the ballpark price is, and if its in that ballpark I order. I could spend 2 hours on SlickDeals and other various sites finding the best price, and doing auctions on EBay, but I decided that saving a buck or two isn't worth it (especially since half the time I'd end up saving no money).
There are also people who make $70/hour who will spend 100 hours price shopping to save $200 on a stroller. Time is finite and valuable. You shouldn't walk away from every financial decision, but the small ones aren't worth worrying about.