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What a great list. My favourite:

> Facebook is the Facebook for X

The one point I would elaborate on is listening to customers. This deserves more attention because listening to what customers _say_ can be a disaster. People will tell you all sorts of things about what they think they want and need. A lot of the time they're wrong. This can be worse than just building things you want or think are important.

Listening to customers really means measuring what they respond to. Or, to put it another way, ignore what they say, see what they do.



Ditto. Every time I end up at a networking event, someone without fail always ends up pitching that they have either Facebook for X or Groupon for Y.

No matter how you approach it, feigning interest, dismissing them, or talking about your reserverations, they never seem to get it.




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