The show "nathan for you" made a parody starbucks called "dumb starbucks" that mimicked starbucks exactly but put dumb in front of everything. starbucks didnt sue them so no rulings came out of it, but it is exactly what youre discussing. https://en.wikipedia.org/wiki/Dumb_Starbucks
"Lawyers who specialize in trademark and copyright law say not so fast. While parody is generally a protected form of speech, there is no clear-cut legal definition of what separates legitimate parody from trademark infringement. The reality is, any infringement case that makes its way into a courtroom will be evaluated on its own merits, with judges weighing various factors against a body of existing legal precedents. Historically, cases could go either way."