Other reasons to go into crunch mode, not mention by Chad Fowler:
1) You think the work your team doing is already of such low quality that it can't get worse, and increased "quantity" of low quality work is better than the usual.
2) You've created a crisis and feel you can convince your team that this is just the natural state of capitalism, or that by accepting salary they are implicitly accepting the debt and promises that you made to your VC firm.
3) Feature lists and time to market trump actual performance. You're trying to get something that can be demoed and sold without regard to how well it actually works. Maybe your product is for a niche industry and you can make a convincing business case on numbers alone, or maybe the people who do the buying are not the people who will use the software.
4) Your product is on shifty legal footing. Having a saleable product will bring you legal support, but until then you are a sitting duck for a lawsuit or regulatory action.
5) Your team is capable of better work, but you believe that the only way to extract it is to create a crisis.
1) You think the work your team doing is already of such low quality that it can't get worse, and increased "quantity" of low quality work is better than the usual.
2) You've created a crisis and feel you can convince your team that this is just the natural state of capitalism, or that by accepting salary they are implicitly accepting the debt and promises that you made to your VC firm.
3) Feature lists and time to market trump actual performance. You're trying to get something that can be demoed and sold without regard to how well it actually works. Maybe your product is for a niche industry and you can make a convincing business case on numbers alone, or maybe the people who do the buying are not the people who will use the software.
4) Your product is on shifty legal footing. Having a saleable product will bring you legal support, but until then you are a sitting duck for a lawsuit or regulatory action.
5) Your team is capable of better work, but you believe that the only way to extract it is to create a crisis.