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I sell a software production online. The purchase page has a simple credit card payment form, and off the side is a small "PayPal" button an an alternative payment method.

Despite the fact that the PayPal button is tiny compared to the credit card form, a full 2/3 of customers use PayPal to complete the purchase.

That's why people use PayPal, because a large percentage of customers prefer it over credit card payments.

Also, I prefer PayPal disputes because they don't charge a chargeback fee like credit cards.



For me, it's not that I prefer PayPal, it's that I don't want to give my credit card details to a business if I'm not sure they can keep it reasonably secure.

And the fewer places I have my card the better. You might get the same results with Amazon Payments, unless you have an international audience.


> For me, it's not that I prefer PayPal, it's that I don't want to give my credit card details to a business if I'm not sure they can keep it reasonably secure.

This is exactly why I use PayPal. I would far rather use a more reputable interface system, but I am NOT keen on handing my CC info out to every shop online.


You can use a virtual credit card number for such instances


But that's a hassle.

First you have to figure out how to use the webpage / app to get the virtual credit card number. Once you know, you still have to log into a separate service and click a few buttons. With PayPal or Amazon Payments you just click your password manager's button to log you in right in the checkout process on the same webpage.


What's a virtual credit card?


Some banks will issue one-time use numbers for your cards, limited to a certain transaction amount and then they're gone. A pretty cool idea, but until they have an app that generates these numbers at the push of a button nobody really uses them. Too much of a hassle.




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