MacHeist groups a bunch of small Mac software publishers together, they each put one application into a discounted bundle, and then they give 25% of all sales to charity. You get to choose which of 10 charities you support (or you can split the money evenly between them.) A few of the apps are "locked" out of the bundle until sales quotas are met.
The publishers get extra exposure and incremental sales, the charities get a sizable donation, and the customers get a deal (assuming, of course, that they were going to purchase any of the software titles at full price.) It's a neat marketing scheme, especially when you factor in the "Locked" software aspect which promote a slight viral effect. I bought the bundle mainly for a new copy of Snapz Pro X, which is still locked...which is approximately 5% of the reason I'm here pimping MacHeist (I said it was viral, dammit!)
I doubt this is completely new to most people, but it may serve as a reminder to some. It may have even been posted here already...? I personally missed out on last year's bundle because I kept putting it off and then forgot about it until the promo was over. I thought I might help others avoid the same fate this year. (I bought my bundle early this year, just in case.)
The publishers get extra exposure and incremental sales, the charities get a sizable donation, and the customers get a deal (assuming, of course, that they were going to purchase any of the software titles at full price.) It's a neat marketing scheme, especially when you factor in the "Locked" software aspect which promote a slight viral effect. I bought the bundle mainly for a new copy of Snapz Pro X, which is still locked...which is approximately 5% of the reason I'm here pimping MacHeist (I said it was viral, dammit!)
I doubt this is completely new to most people, but it may serve as a reminder to some. It may have even been posted here already...? I personally missed out on last year's bundle because I kept putting it off and then forgot about it until the promo was over. I thought I might help others avoid the same fate this year. (I bought my bundle early this year, just in case.)