Huh? I've encountered the term "living wage" before, used to mean a minimum wage set high enough to cover reasonable expenses, but never heard it used to mean anything else. Are you trying to say that 7.2GBP (11.06USD) isn't a living wage, or something else?
I would normally be with you, but in all fairness they did commit to raising it to £9/hr by 2020, which seems reasonable to me. Of course, I would like it to be higher, but given the political climate I think the current plan is one to be happy with.