That idea sounds compelling at first, but the data doesn't support it. There are plenty of email marketers who are focused on a non-technical audience (who presumably use 'mark as spam' to unsubscribe frequently) and which have no problems with spam folder placement.
There's a spectrum, and if a given sender looks considerably worse than average, they're more likely to get filtered.
If anything, if a newsletter is getting filtered, it's more likely to be the marketing manager's fault - perhaps they don't adequately monitor deliverability, or they don't test their content, or they don't use activity segmentation... etc.
There's a spectrum, and if a given sender looks considerably worse than average, they're more likely to get filtered.
If anything, if a newsletter is getting filtered, it's more likely to be the marketing manager's fault - perhaps they don't adequately monitor deliverability, or they don't test their content, or they don't use activity segmentation... etc.