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If you have enough liquidity you can implement pools and cut prices in half. It is not easy to compete against.



My god I hope this is not Uber’s plan. While this would actually work it is very, very illegal [1]. I can’t see the USA government turning a blind eye to such blatant antitrust activities, but after what they have let the banks get away with maybe it would work.

1. https://en.wikipedia.org/wiki/United_States_antitrust_law


"Pools" are multiple riders.


Yes I know what pools are. I was referring to the cutting prices in half to drive out competitors.


They don't cut prices. Since there are 2 or 3 parties they split the fare. Huge liquidity advantage.


I think we are talking past each other here. Any competitor with an equal number of drivers can offer the equivalent to Uber pool in a market.

I was referring to a business model where Uber cut prices in a small market when a new competitor enters to kill them before they can get going. This model works really well once you are an established business (the Standard Oil model) hence why it is illegal.


Yes, we probably are. Not much of what you write makes any sense. Cutting prices is obviously not illegal. In extremely rare circumstances if the pricing is clearly below cost, you might have something. But that's even more unlikely in the software or service industries.




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