Can concur- also bootstrapping. It's very hard to get people to pay, and it's frustrating on every level. It's like trying to talk your cousin out of voting for the person who is going to actually work against him. "Don't you get it?" "I don't care." And off they go.
It's mind blowing how a person can blindly spend $500+ on a phone, $100/month on a plan, but scoff at the idea of spending $1.99 on an app. "No, sir!". What? But it would totally help you solve some problem. "I'm not paying for an app". Idiots.