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It's mind blowing how a person can blindly spend $500+ on a phone, $100/month on a plan, but scoff at the idea of spending $1.99 on an app. "No, sir!". What? But it would totally help you solve some problem. "I'm not paying for an app". Idiots.



don't sell an app - sell a solution to a major problem. It's all about positioning.




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