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Study the decisions, the brand doesn’t really exist (samonsoftware.com)
1 point by samh on Sept 14, 2010 | hide | past | favorite | 3 comments



Which is the marketing book that focuses too much on brand?


It's called "Fast Marketing For Fast Growth". I couldn't find it on Amazon.

http://www.newholland.com.au/product.php?isbn=9781921024306


Wow. I would have expected a better book cover by someone in marketing, but maybe it appeals to students?




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