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devmonk
on Sept 14, 2010
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Study the decisions, the brand doesn’t really exis...
Which is the marketing book that focuses too much on brand?
samh
on Sept 14, 2010
[–]
It's called "Fast Marketing For Fast Growth". I couldn't find it on Amazon.
http://www.newholland.com.au/product.php?isbn=9781921024306
devmonk
on Sept 14, 2010
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Wow. I would have expected a better book cover by someone in marketing, but maybe it appeals to students?
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