Amazon is not _a_ store it is _the_ store. Once you get Amazon Prime, retail is dead to you. My personal experience (and several colleagues) of course, but once someone gets hooked on Amazon great service, 2 day shipping, easy returns, etc, you just can't use retail or even another web store. They just _suck_ in comparison.
Amazon is fantastic at what they do, more so than any other company I can think of. Maybe Apple, but Amazon is _cheaper_ than the competition not 50% more expensive.
The platform is just a bonus. They found out a way to do infrastructure right and now they are even making money on what is normally "just" a cost center.
Amazon is not _a_ store it is _the_ store. Once you get Amazon Prime, retail is dead to you. My personal experience (and several colleagues) of course, but once someone gets hooked on Amazon great service, 2 day shipping, easy returns, etc, you just can't use retail or even another web store. They just _suck_ in comparison.
Amazon is fantastic at what they do, more so than any other company I can think of. Maybe Apple, but Amazon is _cheaper_ than the competition not 50% more expensive.
The platform is just a bonus. They found out a way to do infrastructure right and now they are even making money on what is normally "just" a cost center.