See also Bill C-10, currently making its way through parliament, which is trying to tax online media but also enforce a minimum amount of Canadian content:
I'm still not sure why there is a need to set a quota for content. Or for the state to subsidize it.
Entertainment is a hugely profitable business. Disney and Marvel for instance made billions of dollars of profits year after year for almost a decade. They did it by making content that people want to watch.
Why not simply... make content that people want to watch?
Considering all of the Canadians in Hollywood and on the music charts in America how exactly do you define Americanized anyway? Don’t you have a ton of European/Asian originated things in your local culture too like we do down here in America? I love IKEA and drive there in my Japanese car. I cut my fingernails every week with a great set of German tools (Wusthof or something). Tonight we’re going to watch Train to Busan peninsula on Amazon (Korean movie) because I love zombie flicks and heard good things (the first one was good!).
No, I mean Americanized. If you dropped someone in Vancouver who had never been, they'd have a hard time figuring out they were in Canada vs the US until they saw a Tim Hortons, because they would be hearing American made music and seeing American made TV while seeing a bunch of American brand stores.