Disagree. Turning subscriptions on/off (assuming that doesn't require phoning in) seems much easier to the layperson than figuring out how to torrent something without getting viruses and/or copyright strikes.
The Witcher had a complete series drop recently: sign up for a month to watch it, then cancel. The Expanse is going for a weekly recently schedule: once it's done in January, cancel the service.
Unless there's a continuous series of releases that people will want to watch, I'm not sure they'll want to subscribe for an entire year: it surely adds up.