Since when are start-ups a Democracy? Are only bottom up decisions allowed or must everything happen organically? I don't think a decision like this needs a company wide referendum. I actually think it would be a waste of time and resources and create an unnecessary distraction.
I find it refreshing Square is open enough to listen to its newest board member and allow them to make an immediate impact. While small this change may not have come from the current culture that is more tech heavy and take the term user for granted.
OK, admittedly a little dramatic to make the point that one thing that can slow down a startup (which should be fast by definition) from their real goal is involving everyone in every decision. It was in response to a board meeting, not quite in isolation as was stated.
I find it refreshing Square is open enough to listen to its newest board member and allow them to make an immediate impact. While small this change may not have come from the current culture that is more tech heavy and take the term user for granted.